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Style Stories

Love for all things Linen

Love for all things Linen

November 11, 2019

Linen is everything we need now. The airy, natural fibre is one of the strongest in the world.Breathable fabric that also acts as an insulator is what every Autumn-Winter collection should be about, and we’ve done just that. Linen is the comfort fabric that provides the much-needed texture and depth to your wardrobe, all the while helping you stay fearless of sweat patches and overwhelmingly crisp fabrics.

Lines of Linens

Linens are hypo-allergenic which means you don’t have to stifle that sneeze after pulling out some linens from your closet. It has the supple effect that is soft to touch and hold, and are also resistant to hard handling. They absorb moisture, and adapt well with the environment in which they’re worn. Their variability swings from summer all the way to winter, and that’s why they’re an evergreen classic. Their tensile strength is robust, and their structural integrity is a lot stronger (and superior) as compared to cotton. It is for this reason that they would take years of wear to even begin shrinking.

The verdict: It’s an absolute must-have.

If it Doesn’t Crease, it Doesn’t Cease The hearty Linen is all about a good smooth creased effect. A little crumple here and there makes for a great light vibe. Having decent ironing skills is sufficient for Linen if you’re rushing to an early morning meeting, but fear not if you have to head to the beach later as you can roll up the sleeves and lose a button or two, top it off with a pair of wayfarer sunglasses, and you’ve got yourself a winner.

The verdict: Rock your linens with a little crease; for a charmingly innocent look.

Affordable luxury

Linens have always had a bit of a rap sheet against them. This has been partly because of their affordability. We wanted to clear the air, and dive into this rich cloth that is known to be a long-lasting wardrobe companion with a little bit of care. A classic staple such as the Linen is an affordable luxury, as opposed to a burn in the wallet. It is in the very DNA of linens to work with the environment and your moods, and brings out the professional in you at work, while making your vacation days with beer more memorable.

The verdict: A little extra on the pocket, but never over the top; it’s an investment you won’t regret.

The Linen Line-up

Our line for the Autumn/Winter collection this year stars Linen in all its glory. Look out for the tomato-hued Linen shirt that goes best with a pair of tanned chinos, or choose to flaunt the beachy blue linen to pair with your favourite khakis. The neutrality of the linen shirts ensure that they go with all kinds of trousers and denim, whether rolled down and are boot-cut or are a nice fitting Kruger finish.

The verdict: Find the Linen that calls out your name. There’s one out there waiting for you.

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