The Khaki Lineage
February 20, 2019
The rustic Madras Khaki, a classic fashion staple that has taken the world by storm is a must-have in every man’s wardrobe. Khakis paint for us a picture of masculinity, British India, uniforms, soldiers, and point to the subtleties in everyday camouflages. Khaak, the humble and ubiquitous dust from the face of the Earth never knew it would be the most defining cachet in the world’s wardrobe.
Khakis in the 19th Century were all about blending in, so as to live a few years longer, or to be prevented from being captured by enemy troops. Today, we are all about blending in to partake in the rich fashion culture that arose as an outfit of necessity. History goes back to 1846, when Lieutenant Sir Harry Lumsden ordered the sepoy troops to ‘stay dusty’, as opposed to being snarky clean, when he discovered that the outliers who flouted the clean policies stayed alive longer in combat. It’s been said that the troops dyed their white uniforms in mud or tea, often arguing on which they thought was a better dye.
Sir Harry’s accidental (yet, intentional) ‘dusty clothes’ discovery spread across the country, and transported it to the rest of the world, where military troops began using it to fight their wars. Veterans who returned from war, handed them down to their families or took them to the rest of the world, who took instantly to the appeal of the versatility of this piece of clothing, that reminded them of victories, expeditions, and of things that they would never see.
Khakis today are a fashion staple, having evolved from dusty, yesteryear uniforms. Being accepted as aesthetically appealing to say the least, this subservient earthy clothing has won the hearts of millions across the world. The toughness of combat, coupled with a restrained magnetism has been alluring, as the Khaki casually strutted its way into the wardrobes of celebrities, civilians, and runway models alike. Whether it’s a casual work day, or a bold fashion statement, or a laid-back day at the beach, there’s always a Khaki to hang around and embrace you.
We strongly believe that there is a bit of Khaki in everything. The Khaki swagger is the volcanic rugged manliness, that traps the very Spirit of a Man in the seams of the durable, tough and adaptable fabric, that runs through our lives. Khakis depict to us that function meets fashion, and speak to us on levels that are idealistic and practical. It is the minimalistic, pared down comfort clothing that we love to travel with, wear to work, work the parties with, and chill in. We just can’t get over the idea that our Khakis will continue to wow us with its authenticity, simplicity, and its lush history.