LOYALTY PROGRAM

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EXCLUSIVE PRIVILEGES

THOSE WHO LIKE QUICK
RESULT, GET

100 POINTS ON
ENROLLEMENT

BECAUSE MEN LIKE THEIR
ME-TIME

EOSS PREVIEW
INVITE

LOYALTY THAT GETS
REWARDED

ACCUMULATE POINTS
ON YOUR PURCHASES
EVEN DURING EOSS

HAPPY RETURNS

500 POINTS
ON BIRTHDAYS AND
ANNIVERSARIES

STAR

Purchase value:

UP TO ₹4999

Points Awarderd:

3%

redemption period:

6 months from the date of purchase

PRO

Purchase value:

UP TO ₹5000 - 14999

Points Awarderd:

5%

redemption period:

12 months from the date of purchase

bonus points for tier upgrade :

200

MASTER

Purchase value:

₹15000 and above

Points Awarderd:

7%

redemption period:

18 months from the date of purchase

bonus points for tier upgrade :

400

Basic:

  1. No. of Tiers : 3
  2. Tier Names (in the order of upgrade) :

    a. Star

    b. Pro

    c. Masters

  3. Point Allocation % (tier-wise) :

    a. Star - 3%

    b. Pro - 5%

    c. Masters - 7%

  4. Point Allocation criteria: Line item based
  5. Point Redemption criteria: Redemption is at Bill level.

Upgrade:

  1. Tier Upgrade based on - Cumulative Purchase
  2. Values (Tier-wise) :

    a. Star:

    b. Pro: 4999< x

    c. Masters: >14999

  3. Upgrade mode Dynamic
  4. Promotions on tier upgrade:

    a. Star to Pro: Bonus 200 points

    b. Pro to Masters: Bonus 400 points

  5. Downgrade (if applicable) details :NA
  6. Birthday Voucher :
    • Value : 500 points
    • Days it needs to go before birthday: 15 days
    • Validity: 90 days

Expiry:

  1. Point Expiry Period (Tier-wise) :

    a. Star: 6 Months

    b. Pro: 12 Months

    c. Masters: 18 Months

  2. Rolling Expiry (Activity-based extension):– NO
  3. Expiry Reminder SMS text: Dear Indian Terrain Member, you have XXX loyalty points expiring on yyyy-mm-dd. Please visit your nearest store to redeem. T&C.
  4. Reminder before, days : 15 Days
  5. Min. Reminder points : 200
  6. Point expiry for Campaigns (Rolling expiry as per campaign or not): The rolling expiry applies to Loyalty program not individual campaign level.

Redemption:

  1. Min. Points that can be redeemed : 200
  2. Max. Points that can be redeemed : 5000 (To avoid fraud, please suggest any changes needed)
  3. Min. Lifetime points required :200
  4. Min. Current points required : 200
  5. Min. Lifetime purchase required : 0
  6. Currency/Point Ratio : 1

SMS

  1. SMS on Registration: YES
  2. SMS on Transaction: YES
  3. SMS on Upgrade: YES
  4. SMS on Downgrade: NO
  5. SMS on Point Expiry : YES
  6. SMS on Points Redemption: NO
  7. SMS for OTP Validation: YES

*No redemption of Loyalty points is allowed during the EOSS period.

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