Spirit Of Madras
Centuries ago, the Governor of Madras gave Yale its name. We just gave the University something appropriate to wear. It is with quiet pride that we shine light on this lesser known fact. Yale University was so named, after the Governor of Madras, Elihu Yale. This was a few years before the internet, in 1718 to be precise. Did the Governor know he had opened the port to the West? Fashion houses set sail to shop at Madras for the unique Madras fabric. Within months, it was widely used in smart-casual apparel, and soon became an integral part of American Sportswear. Inspired by the impact of Madras on global fashion, Indian Terrain decided to set shop in the city. American Sportswear found a new home, with old roots. Serendipity? We just call it the Spirit of Madras.